BRAND PORTFOLIO
GEORGIE KELLY
3 BUSINESSES - 3 IDENTITIES
About the client
Georgie Kelly is a young entrepreneur making her mark across the fashion and beauty industry, with a growing portfolio of brands that each serve a distinct purpose and audience. State of Elliott was engaged to create the visual identity for three of her businesses — The Coco Club, GK DROBE and Studio Sage.
The brief was to give each brand its own unique personality while ensuring they felt connected as part of a considered brand family. With a shared appreciation for refined, contemporary design, State of Elliott developed three distinctive logos that each stand confidently on their own, while maintaining a cohesive aesthetic across Georgie's expanding business portfolio.
project #3
studio sage
Studio Sage is a warehouse conversion transformed into a content creation studio for brands, photographers and creatives. The brief centred around a sage green palette with a bold yet relaxed typographic style that reflected the studio's modern, welcoming atmosphere. The final identity feels fresh, creative and understated, providing a versatile brand that complements the beautiful, light-filled space while appealing to a contemporary creative audience.
Concept variations shown.
project #1
The coco Club
The Coco Club was inspired by the effortless glamour of a European summer, with an identity designed to feel like an exclusive beach or private sports club. Rich chocolate browns are complemented by a soft Mediterranean blue, while the typography was carefully selected to evoke a premium, members-only aesthetic. The result is a sophisticated brand that feels warm, aspirational and unmistakably luxurious.
Concept variations shown.
project #2
g.k drobe
GK Drobe was designed as a premium dress rental brand with a distinctly feminine personality. The brief called for soft, vintage-inspired typography paired with a delicate heart motif to create an identity that felt romantic, elegant and effortlessly stylish. Inspired by the feeling of stepping into a beautifully curated wardrobe or luxury boudoir, the final brand captures both sophistication and playfulness in equal measure.
Concept variations shown.